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Late-breaking telexes from the cocktail front by Wayne Curtis, author of And a Bottle of Rum: A History of the New World in 10 Cocktails, and designated drinker for The Atlantic magazine.

  • And a Bottle of Rum: A History of the New World in Ten Cocktails
    And a Bottle of Rum: A History of the New World in Ten Cocktails
    by Wayne Curtis

Contact: Email me via www.waynecurtis.com

Twitter: @waynecurtis

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Tuesday
Feb262013

LQQK! For sale: 2 bottles Maker’s Mark 42% bourbon, MINT!!!!!

Maker’s Mark reports that a “relatively small amount” of its now-famous Ooops!-Never-Mind Wheated Bourbon has made it to store shelves. It’s labeled 42 percent instead of 45 percent, reflecting a short-lived belief that Maker’s fans wouldn’t really notice if they were charged the same for water as for whiskey.

The company reversed course pretty quickly, but not quickly enough to intercept trucks headed to market. MSN reports that people — and by “people” I assume they are referring to those folks who earlier traded in Beanie Babies and Transformers — are voraciously hunting it down. Empty bottles of it are cropping up on eBay for $30. The niche-within-a-niche website Maker's Mark Bottles has even started a tracker service, so collectors can report when and where they’ve found the rare bottles.

New Orleans was on the receiving end of at least one shipment. I know this because I stumbled upon seven bottles of Makers 42% on the shelf in a store yesterday. I bought two, because, well, frankly, retirement is elusive when you’re a freelancer. My plan is to sit on these beautiful golden eggs for a while, and then cash in when I’m ready to hatch them.

Actually, now that I think about it, I’m ready. I’d be happy to live out my days in dim bars not worrying about deadlines, starting, say, tomorrow. So they're available — while they last! — at $500,000 for one, or two for $999,999. (Save a dollar.)You think waking up with a hangover is bad? Imagine waking up with a lifelong regret that you failed to nab these bad boys.

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Reader Comments (1)

Hey, did anyone actually buy one of these? I have about 50 of them. I can easily live off 25% of your asking price. tom

June 21, 2014 | Unregistered Commentertfruth

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