Maker’s Mark reports that a “relatively small amount” of its now-famous Ooops!-Never-Mind Wheated Bourbon has made it to store shelves. It’s labeled 42 percent instead of 45 percent, reflecting a short-lived belief that Maker’s fans wouldn’t really notice if they were charged the same for water as for whiskey.
The company reversed course pretty quickly, but not quickly enough to intercept trucks headed to market. MSN reports that people — and by “people” I assume they are referring to those folks who earlier traded in Beanie Babies and Transformers — are voraciously hunting it down. Empty bottles of it are cropping up on eBay for $30. The niche-within-a-niche website Maker's Mark Bottles has even started a tracker service, so collectors can report when and where they’ve found the rare bottles.
New Orleans was on the receiving end of at least one shipment. I know this because I stumbled upon seven bottles of Makers 42% on the shelf in a store yesterday. I bought two, because, well, frankly, retirement is elusive when you’re a freelancer. My plan is to sit on these beautiful golden eggs for a while, and then cash in when I’m ready to hatch them.
Actually, now that I think about it, I’m ready. I’d be happy to live out my days in dim bars not worrying about deadlines, starting, say, tomorrow. So they're available — while they last! — at $500,000 for one, or two for $999,999. (Save a dollar.)You think waking up with a hangover is bad? Imagine waking up with a lifelong regret that you failed to nab these bad boys.
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