File under: Britches, Too Big.
Mad Men star Jon Hamm got the star interview treatment in the April issue of Playboy. He talks about sex, stardom, blah, blah, blah, and a bit about cocktails:
“I live in a neighborhood with a nice bar with off-the-beaten-track labels, so you can be adventurous and try something new every night. In the past four years or so, due in no small part to the success of our show, I think the world of specialty cocktails has grown up. It's a lot easier to find a fancy bar where a bartender takes ten minutes to make one drink. There are a ton of places in L.A. that do that now.”
“Due in no small part to the success of our show?” Granted, Mad Men has done much to raise the profile of the martini and other classics. (See The Unofficial Mad Men Cookbook for an inventory of drinks and recipes.) But as with many accounts of cocktail history, Hamm's analysis runs aground on the shoals of chronology, since the roots of the craft cocktail revival preceded the show's premier in 2007. I suppose the opposite case could be made: the cocktail revivial has fueled the success of the show. Not that I'm making that case. My britches fit me just fine.